Rayana AI
Account
MAT
HOLD / NEUTRALNeutral
Composite
37.30
Technical
18.10
Fundamental
50.00
Rank
Price
13.17
Hurst
0.42
As of
Sep 17, 2026
Daily
Mattel, Inc.
Consumer CyclicalLeisure

Mattel is a toy and entertainment company that designs and sells products across multiple categories including dolls, toy vehicles, action figures, games, and infant toys under brands like Barbie, Hot Wheels, Fisher-Price, and many licensed properties. The company operates globally across North America, Europe, Africa, the Middle East, Latin America, and Asia Pacific, distributing its products through traditional retailers, wholesalers, and direct-to-consumer channels including e-commerce platforms. Founded in 1945 and based in California, Mattel serves children and collectors with toys, games, and related entertainment products.

Market cap
$3.8B
P/E (trailing)
9.93
P/E (forward)
8.37
PEG ratio
0.90
Dividend yield
Beta
0.73
52w range
12.73 – 22.48
Return on equity
+20.50%
Profit margin
+7.79%
Revenue growth
+10.50%
Earnings growth
Price history

1Y: 13.17 (-24.0%) · range 13.05–22.16

Cycle position
16/ 100 cycle scoreENTRY ZONE
ENTRYAPPROACHMID-BULLNEAR-TOPEXIT

entry readiness 79 · GOOD SETUP · exit proximity 0

Conviction
52/ 100 · maturity 100%
VScore.4041
Buildup.2041
EMA entry setup.2579
Fundamentals.1550
Volume profile
POC
14.74
Price vs POC
-10.7%
Overhead supply
98%
Runway
+8.8%

Value area 14.1315.30 · 98% of 120d volume overhead · heavy supply

AI analyst read
NEUTRAL34/100 convictionSep 18, 2026

MAT reads as a watchlist name, not an actionable one: the daily lane is WATCH (ENTRY ZONE, readiness 78 but setup unconfirmed), and the evidence disagrees with itself. The technical picture is contradictory — the blend's EMA leg is 78 while the absolute score's technical leg is just 18 — and the strongest single hard signal, the Markov trend, is DOWN with 92% persistence. With only one contributing source firing and a brutal -66.7% earnings surprise on record, there is no orthogonal convergence to justify a directional lean.

For
  • Daily lane is WATCH, not OPEN — readiness 78 [GOOD SETUP] but explicitly 'setup not confirmed', size 0.0%
  • EMA/technical leg of the blend at 78 hints at a constructive near-term tape
  • Peer cluster NEUTRAL with lag_z +1.2 suggests it is a laggard that could catch up (ungraded overlay)
Against
  • Markov trend DOWN with P(stay) 92% — dominant hard signal points lower
  • Absolute composite only 37/100 (HOLD/NEUTRAL) with technical leg 18 — directly contradicts the blend's 78 EMA read
  • Earnings surprise -66.7% on record is a severe fundamental negative
  • Coverage is thin: only one source (Event Calendar 0.735) fired in 21 days, no Monte Carlo on record, and prior flag returned a flat +1.4% at 40d

Invalidated if: A confirmed entry trigger with the Markov state flipping out of DOWN would flip this from NEUTRAL toward BULLISH; a break of the entry zone lower or another soft earnings print confirms the bearish trend and voids any constructive case.

Contributing sources
SourceScoreLast seen
event-calendar
0.735
Sep 17, 2026
Pattern & cluster
Pattern
NEUTRAL
Cluster
NEUTRAL
Forward returns
HorizonReturnMFEState
20d+1.45%+1.45%1/20d
40d+1.45%+1.45%1/40d