KE Holdings operates a combined digital and physical platform serving China's residential property market through multiple business divisions including sales of existing and new homes, renovation services, rental management, and related financial services. The company runs several real estate brands including Beiki and Lianjia, along with a network system connecting independent brokers and service providers. Founded in 2001 and based in Beijing, the firm also provides escrow, payment processing, and contract administration services for housing transactions.

entry readiness 40 · WEAK SETUP · exit proximity 0

Value area 15.60–18.34 · 74% of 120d volume overhead · heavy supply