Rayana AI
Account
HELE
HOLD / NEUTRALNeutral
Composite
58.10
Technical
64.40
Fundamental
53.80
Rank
Price
27.99
Hurst
0.42
As of
Jul 21, 2026
Daily
Helen of Troy Limited
Consumer DefensiveHousehold & Personal Products

Helen of Troy Limited manufactures and distributes consumer products globally across home, outdoor, beauty, and wellness categories. The Home & Outdoor division produces kitchen items, food storage solutions, insulated drinkware, coolers, backpacks, and travel gear, while the Beauty & Wellness division offers hair styling tools, grooming products, hair care items, nail care solutions, and health monitoring devices. The company sells through multiple retail channels and direct-to-consumer platforms under well-known brands including OXO, Hydro Flask, Osprey, Vicks, Braun, and Revlon.

Market cap
$641.5M
P/E (trailing)
P/E (forward)
6.88
PEG ratio
1.19
Dividend yield
Beta
1.31
52w range
13.85 – 30.68
Return on equity
-39.83%
Profit margin
-22.71%
Revenue growth
+8.20%
Earnings growth
Price history

1Y: 27.54 (+18.6%) · range 13.88–30.22

Cycle position
46/ 100 cycle scoreMID-BULL
ENTRYAPPROACHMID-BULLNEAR-TOPEXIT

entry readiness 34 · NOT READY · exit proximity 0

Conviction
29/ 100 · maturity 0%
Buildup.336
EMA entry setup.4234
Fundamentals.2554
Volume profile
POC
28.16
Price vs POC
-2.2%
Overhead supply
34%
Runway
+1.0%

Value area 23.6130.01 · 34% of 120d volume overhead · moderate overhead

Contributing sources

No source detections in the last 21 days.

Forward returns
HorizonReturnMFEState
20d+5.35%+10.78%mature
40d-1.72%+10.78%37/40d