Rayana AI
Account
HOG
HOLD / NEUTRALTrend
Composite
46.90
Technical
65.30
Fundamental
24.50
Rank
Price
26.72
Hurst
0.66
As of
Aug 12, 2026
Daily
Harley-Davidson, Inc.
Consumer CyclicalRecreational Vehicles

Harley-Davidson manufactures and distributes motorcycles globally across multiple product categories including cruisers, touring bikes, sportbikes, and adventure models, along with related gear and branded merchandise sold through independent dealerships and online platforms. The company operates three business divisions: its core motorcycle business, LiveWire which focuses on electric motorcycles and e-bikes, and a financial services arm offering financing options for both retail customers and dealers as well as branded credit card programs. Founded in 1903 and headquartered in Milwaukee, Wisconsin, the company serves the motorcycle market across numerous geographic regions.

Market cap
$2.8B
P/E (trailing)
14.89
P/E (forward)
13.21
PEG ratio
2.09
Dividend yield
279.00%
Beta
1.30
52w range
17.09 – 29.88
Return on equity
+6.09%
Profit margin
+4.78%
Revenue growth
-5.90%
Earnings growth
-15.00%
Price history

1Y: 26.50 (-7.9%) · range 16.94–28.78

Cycle position
55/ 100 cycle scoreMID-BULL
ENTRYAPPROACHMID-BULLNEAR-TOPEXIT

entry readiness 14 · NOT READY · exit proximity 0

Conviction
32/ 100 · maturity 57%
VScore.2823
Buildup.2471
EMA entry setup.3014
Fundamentals.1825
Volume profile
POC
25.27
Price vs POC
+4.8%
Overhead supply
19%
Runway
open sky

Value area 22.2726.53 · 19% of 120d volume overhead · clean runway

Contributing sources
SourceScoreLast seen
trader-sentiment
0.520
Aug 28, 2026
Forward returns
HorizonReturnMFEState
20d+3.81%+8.97%mature
40d+7.32%+8.97%21/40d