RayanaAI
Account
HOG
HOLD / NEUTRALTrend
Composite
46.90
Technical
65.30
Fundamental
24.50
Rank
—
Price
26.72
Hurst
0.66
As of
Aug 12, 2026
Daily
Harley-Davidson, Inc.
Consumer CyclicalRecreational Vehicles

Harley-Davidson manufactures and distributes motorcycles globally across multiple product categories including cruisers, touring bikes, sportbikes, and adventure models, along with related gear and branded merchandise sold through independent dealerships and online platforms. The company operates three business divisions: its core motorcycle business, LiveWire which focuses on electric motorcycles and e-bikes, and a financial services arm offering financing options for both retail customers and dealers as well as branded credit card programs. Founded in 1903 and headquartered in Milwaukee, Wisconsin, the company serves the motorcycle market across numerous geographic regions.

Market cap
$3.2B
P/E (trailing)
—
P/E (forward)
15.01
PEG ratio
2.43
Dividend yield
240.00%
Beta
1.32
52w range
17.09 – 31.23
Return on equity
-4.19%
Profit margin
-3.31%
Revenue growth
-19.20%
Earnings growth
-87.10%
Price history

1Y: 31.22 (+19.6%) · range 16.94–31.22

Cycle position
75/ 100 cycle scoreAPPROACHING EXIT
ENTRYAPPROACHMID-BULLNEAR-TOPEXIT

entry readiness 9 · NOT READY · exit proximity 23

Conviction
16/ 100 · maturity 0%
Buildup.3318
EMA entry setup.429
Fundamentals.2525
Volume profile
POC
25.28
Price vs POC
+23.5%
Overhead supply
0%
Runway
open sky

Value area 23.91–27.39 · 0% of 120d volume overhead · clean runway

Contributing sources

No source detections in the last 21 days.

Forward returns
HorizonReturnMFEState
20d+3.81%+8.97%mature
40d+3.71%+8.97%mature