Rayana AI
Account
HSY
HOLD / NEUTRALNeutral
Composite
45.00
Technical
34.00
Fundamental
52.40
Rank
Price
177.23
Hurst
0.45
As of
Jul 31, 2026
Daily
The Hershey Company
Consumer DefensiveConfectioners

The Hershey Company manufactures and sells confectionery and snack products across the United States and internationally through three business divisions: North America chocolate and non-chocolate candies, North America salty snacks, and international operations. Its product portfolio includes chocolate bars, gum, mints, protein bars, baking ingredients, spreads, and savory snacks distributed under numerous brand names such as Hershey's, Reese's, Kisses, Twizzlers, and SkinnyPop. The company sells through wholesale distributors, supermarkets, drugstores, convenience stores, vending machines, and other retail channels, with products exported to approximately 65 countries.

Market cap
$33.8B
P/E (trailing)
23.31
P/E (forward)
17.06
PEG ratio
0.86
Dividend yield
340.00%
Beta
0.10
52w range
161.43 – 239.48
Return on equity
+32.81%
Profit margin
+12.24%
Revenue growth
+6.60%
Earnings growth
+631.00%
Price history

1Y: 168.33 (-8.3%) · range 157.56–232.65

Cycle position
19/ 100 cycle scoreENTRY ZONE
ENTRYAPPROACHMID-BULLNEAR-TOPEXIT

entry readiness 68 · GOOD SETUP · exit proximity 0

Conviction
34/ 100 · maturity 100%
VScore.403
Buildup.2039
EMA entry setup.2568
Fundamentals.1552
Volume profile
POC
179.89
Price vs POC
-6.4%
Overhead supply
99%
Runway
+1.4%

Value area 170.16188.68 · 99% of 120d volume overhead · heavy supply

Contributing sources
SourceScoreLast seen
earnings-surprise
0.033
Aug 28, 2026
Forward returns
HorizonReturnMFEState
20d-4.30%+4.98%mature
40d-4.20%+4.98%24/40d