Under Armour designs and sells athletic apparel, shoes, and gear targeting men, women, and youth across multiple fit styles and use cases including running, training, basketball, and outdoor activities. The company operates multiple brands and distributes products through sporting goods retailers, department stores, its own retail locations, and online channels globally. Founded in 1996 and based in Baltimore, Maryland, Under Armour maintains a significant presence across North America, Europe, Asia-Pacific, and other international markets.

entry readiness 49 · WEAK SETUP · exit proximity 0

Value area 4.48–6.06 · 69% of 120d volume overhead · heavy supply